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Imagine having a comprehensive marketing strategy that makes an impact and drives profit
80% of people under 30 say that transparency into sustainability initiatives is a purchasing driver—but less than half of businesses feel that their sustainability initiatives are marketed in an effective way*
*Source: Globe Scan, 2021
You’re in good company.
The internet might tell you that “sustainability” is still a differentiator on it’s own.
But guess what? As it turns out, that’s not so much the case anymore.
Or, that you have to know everything about sustainability, or else you’re not really sustainable. You’re just greenwashing.
But the truth is:
If you’re reading this right now, you’re doing more than just talking.
You’re taking the initiative to do better and communicate the true impact that your business wants to make.
And we’re here to help you take that one step further.
Sustainability isn't cheap. But by not focusing on it, it will cost your business more in the long run.
The world will tell you that you have to have 10 different certifications or a 50-page ESP report before you can claim that you are. That every aspect of your business needs to be sustainable for you to be a sustainable business.
What they won’t tell you is that sometimes the things we think are keeping us from being sustainable, are the very things that allow us to become more sustainable in other areas.
Because here’s the thing:
No business, or individual for that matter, suddenly becomes sustainable overnight. It happens piece by piece.
But you aren’t helping sustainability at all by continuing to wing it until someone calls you out or until you feel completely knowledgeable about laying out a plan forward.
WHAT YOU NEED:
A supportive learning format that leverages the time, energy that you and your team has…to make the biggest impact possible
“Within three months after completing The Green Marketing Academy, I’ve nearly achieved all of the goals I set out after getting the help and guidance that I needed to set my goals and develop a strategy that was easy to implement.”
-Emma, Owner of The Eco Collab
INTRODUCING
Sustainable marketing education for professionals, marketing teams, and business owners looking to grow a profitable and ethically-focused business.
“The Green Marketing Academy is designed to inspire and encourage your business or team when it comes to all of the little changes we can make that will amount to a large impact. I loved how accessible it was and how many topics were covered. It opened up so many conversations and allowed my role as a marketer to be even more impactful for others.
I 100% attribute my confidence in the course, connections made and knowledge to the fact that I landed my biggest, most aligned client yet!”
-Nicole McNiven, Owner of Terra Digital Agency
I 100% attribute my confidence in the course, connections made and knowledge to the fact that I landed my biggest, most aligned client yet!”
-Nicole McNiven, Owner of Terra Digital Agency
MEET YOUR INSTRUCTOR
Michelle Mayther, Founder of The Green Marketing Academy and Sustainable Branding & Web Designer
Successful marketing isn’t measured by the number of people who see your emails, ads, or videos. It’s measured by the impact that it has with your audience.
As a marketer for over 10 years, I’ve seen this first hand. Back in 2013, I managed a $250,000 marketing budget, most of which was spent on wasteful mailers and catalogs with pushy words that went straight into landfills.
What we found when we shifted away from some of these strategies was that we made a greater impact on our customers while saving a good portion of our budget in the process.
So I dug deeper. I discovered that the impact your marketing has with your audience has more to do with how you show up for them than the amount of money you spent bombarding them.
Leading to strategies like greenwashing, ableist messaging, pushy sales tactics, and overworking the people they put in charge of these endeavors until they up and quit because they can’t take it anymore.
I was one of those who quit. I was burnt out of a culture that really didn’t care about me or the planet. And it showed.
So, I built The Green Marketing Academy – the program that promotes marketing sustainably and ethically from the inside, out.
MEET YOUR INSTRUCTOR
Michelle Mayther, Founder of The Green Marketing Academy and Sustainable Branding & Web Designer
Successful marketing isn’t measured by the number of people who see your emails, ads, or videos. It’s measured by the impact that it has with your audience.
As a marketer for over 10 years, I’ve seen this first hand. Back in 2013, I managed a $250,000 marketing budget, most of which was spent on wasteful mailers and catalogs with pushy words that went straight into landfills.
What we found when we shifted away from some of these strategies was that we made a greater impact on our customers while saving a good portion of our budget in the process.
So I dug deeper. I discovered that the impact your marketing has with your audience has more to do with how you show up for them than the amount of money you spent bombarding them.
Leading to strategies like greenwashing, ableist messaging, pushy sales tactics, and overworking the people they put in charge of these endeavors until they up and quit because they can’t take it anymore.
I was one of those who quit. I was burnt out of a culture that really didn’t care about me or the planet. And it showed.
So, I built The Green Marketing Academy – the program that promotes marketing sustainably and ethically from the inside, out.
The Green Marketing Academy is trusted by:
You need a sustainable strategy that works and has a positive impact on the planet.
You’re in the right place. We'll show you how.
Instead of…
• Piecemealing what you know about marketing with what you *think* are sustainable practices (but definitely don’t want to be quoted on that)
• Feeling overwhelmed at the thought of implementing sustainability into your marketing plan…adding even more to your already full plate.
• Just using the same old marketing strategies that you know work but feel “off” or aren’t working any more.
• Piecemealing what you know about marketing with what you *think* are sustainable practices (but definitely don’t want to be quoted on that)
• Feeling overwhelmed at the thought of implementing sustainability into your marketing plan…adding even more to your already full plate.
• Just using the same old marketing strategies that you know work but feel “off” or aren’t working any more.
Why not create a marketing strategy that…
• Continues to help you attract the right clients or customers for years to come
• Has quick, actionable steps you or your team can implement immediately
• Gives you better ways to reach your ideal audience
• Is tailored toward your own capacity and aligned with your goals
• Gives you a deeper understanding of how your business can make more sustainable and ethical marketing decisions
• Doesn’t require you to dish out loads of money for ads
That’s what you’ll create in The Green Marketing Academy.
In short, here’s what you’re getting:
Live lessons and workshops to help you implement these steps on a weekly basis, all of which are also recorded and broken down into smaller videos if you can’t join us live every single week.
It goes beyond the do-at-your-own pace online course — complete with community support, checklists, templates, and engaged community and guest speakers — here to save you from your marketing overwhelm and eco-guilt, and guide you through building a sustainable marketing plan from foundational learning, to core values, to that longed-for culmination of “we did it!”…
To “we’re making a difference while making money and saying your team or CEO…THIS WORKS!”
The Green Marketing Academy guides you through:
• Stepping more confidently into your role as a sustainable marketer or business owner• Shifting to a more circular and sustainable model of marketing, as opposed to a quick investment and waste of time
• Protecting your energy and capacity—both as a marketing professional and your life that matters more outside of work
• The ability to measure your impact and hold yourself / your team accountable for taking action
• Overcoming the overwhelm and stress of not knowing where to begin, to feeling at home with a group of like-minded marketers
• Implementing lasting, sustainable change
Marketing is only helpful if it helps your profit grow.
Because profit in the right hands benefits the people and the planet.
Throughout this program, you’ll learn how to implement the strategies and ideas that will help you align with your business or organization’s financial goals.
You’ll get clear actionable steps to implement within your own business, your marketing team, or present to your leadership team.
Even if you were disciplined enough to slog through all of the misinformation online to locate and verify sustainable marketing practices, you won’t have these proven techniques specifically designed to fit your needs.
Because profit in the right hands benefits the people and the planet.
Throughout this program, you’ll learn how to implement the strategies and ideas that will help you align with your business or organization’s financial goals.
You’ll get clear actionable steps to implement within your own business, your marketing team, or present to your leadership team.
Even if you were disciplined enough to slog through all of the misinformation online to locate and verify sustainable marketing practices, you won’t have these proven techniques specifically designed to fit your needs.
Here’s more on what’s inside:
The Green Marketing Foundational Education
Each weekly lesson is available to watch at any time and includes actionable takeaways or exercise to help you work through building a sustainable marketing strategy unique to your business values and goals.
Plus, you’ll have ongoing access to all video recordings to reference as new content is added or if you ever need a refresh.
Here’s what we’ll cover inside of The Green Marketing Academy:
(click the + for the full breakdown)
Understand how to target your message and become an advocate to get more people to buy green, conserve energy, and save the planet.
As we get started, we will:
- – Dive into a brief history of green marketing and its role within a circular economy
- – Define and understand how to avoid greenwashing and greenhushing
- – Outline the best practices for fact and information sourcing
- – Uncover the myths about green marketing consumerism
Whether you’re an e-commerce brand, an online service-based business or a marketing professional, we’ll highlight the different areas of opportunity that are applicable to your business or role.
This section will help you see:
- – Common misconceptions and assumptions about green marketing
- – How your marketing decisions impact the environment, and what change we can all make to make a difference in our lifetime
Effectively communicating your business’s core values is crucial if you want to attract more like-minded leads for your business. Together, we will help you define and incorporate these into your marketing strategy.
We’ll help you:
- – Solidify your “why” so you and your team can stop doing tasks and activities that don’t align with your mission and goals
- – Get the tips you need to establish, revisit or redefine your core values
- – See how you can develop a sustainable branding strategy
Most traditional sales and marketing tactics aren’t always fair or inclusive to those that may need it the most. We’ll examine:
- – Marketing tactics you’ll want to avoid
- – How to integrate inclusivity into your marketing strategy
- – Ways to audit your marketing and improve your accessibility
All types of businesses and people have a level of responsibility here.
Learn how you can sustain the planet while saving your business money by:
- – Discovering the best eco-friendly paper stocks, inks, and printers for you
- – Understanding end-of-life implications with these materials
- – Revealing creative ways to repurpose what you already have
- – Accessing tips you can implement immediately to see an impact
Attracting the right customers or clients means using the right tone and messaging. You’ll see how you can increase conversions by:
- – Attracting aligned leads and inquiries from your website and social media
- – Stopping the spam game with email marketing
- – A robust list of blogging tips that will allow you to generate better leads and SEO
While shifting our marketing practices to lessen the impact on our planet is of course a main focus of this program, the other priority is to make sure that we keep our own energy sustainable, whether you own or run a business or are part of a marketing team.
Uncover methods to protect your energy to prevent you from overcommitting to your green marketing strategy by…
- – Learning the right boundaries for you and your role or business
- – Creating a routine that aligns with your energy levels
- – Learning how to better navigate overwhelm before it leads to burnout
A key element to maintain your commitment to sustainability is being able to measure and share your impact with your target audience.
You’ll learn:
- – How to create and publish your impact reports and practices
- – Which third-party certifications are the best fit for you and will add credibility to your brand
- – How to identify and select like-minded organizations with whom to collaborate and network
Learn how AI tools can be helpful and efficient in your execution and which marketing activities are still best managed and directed from the (real) human heart.
Wasteful marketing practices have the greatest effect on our most vulnerable communities.
We’ll touch on:
- -Learning how you can use your voice to advocate for environmental justice
- -Ways to prevent your marketing materials from contributing to the already overflowing landfills and pollution
Applying the knowledge and tools that you’ve collected from the course of this program, we’ll work together to craft your action plan into small, digestible steps or prepare it to be reviewed by your leadership team.
Plus:
Dedicated Community Support
You’ll have access to an engaged community of 350+ members comprised of green marketers, business owners and other impact-driven businesses. Plus, we have a dedicated support space for our students to come back to for advice, any time.
Monthly Office Hours
Access to Monthly Office Hours to get help and guidance with implementing your sustainable marketing action plan
Quarterly Networking
We host quarterly networking events to meet, collaborate and connect with other students and alumni within our community
Looking for customized group training for your entire marketing team? Click here to learn more.
Course + Certification for Individuals & Small Business Owners
$
300 USD
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Ongoing access to all course material, exercises and templates
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Access to a supportive and engaged community of over 400+ impact-driven businesses
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Quarterly Networking events to get focused help and connect with other students and alumni within our community
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Option to obtain your Green Marketing Certification* to help build credibility and show your commitment to implementing sustainable marketing practices
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PLUS
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Guest Expert Workshops designed to deepen your knowledge in different areas of green marketing and sustainability
-
Ongoing access to 300+ tools and resources that will help you track and measure your strategy and impact
-
Access to our Impact Report Templates + future live workshops ($350 value)
If you are a current college or university student and would like more information on other more accessible ways to learn about sustainable marketing, please get in touch with us.
More Kind Words from Past Students:
“Other group programs I’ve been in didn’t feel as energizing and transformative as this one because the topics discussed were very surface level, and we didn’t get to truly get to know each other as a group or ourselves on a deeper level. The GMA was instrumental in helping me be more confident about engaging with my clients and truly believe in what I have to offer to them.”
-Iulia, Owner of Golden Branch Digital
-Iulia, Owner of Golden Branch Digital
“Before The Green Marketing Academy, I was trying to rebuild my brand by myself and felt like maybe it was too much for me. After taking the course, I was able to do a refresh of my website. It really helped me set myself up and figure out how to build my brand.”
-Rebecca, Marketing Strategist
INCLUSIVE BONUSES:
Access to Our Impact Hub
Green Marketing Strategy + Action Plan Templates
Get every piece of learning from the course in a succinct outline that allows you to review what you’ve learned and see everything you can implement from the program in one spot.
It takes the legwork and guesswork out of everything you’ve learned in the course and puts it all in a list of things that you can do over time to implement and achieve a sustainable marketing strategy.
There are also evaluation tools inside that help you organize your priorities based on your values and the time and energy you have available.
Business and Resource Directory
While we all want to put our money where it’ll make the biggest impact, it takes hours of research to discover sustainable businesses and products to invest in.
So, we’ve done the work for you.
The Business and Resource Directory is a list of 200+ business tools and vendors that have already been vetted to ensure that they are in fact a sustainable business (and greenwash-free).
From printers to use, to certifications and different service providers — it’s all in there.
Green Marketing Certification
Earn your Green Marketing Certification to show your commitment to implementing green marketing practices on your website, LinkedIn, etc. and build credibility with your audience.
*Completion of graded knowledge checks and action plan submission and review required to earn your certification materials
Daily, Weekly, and Monthly Impact Checklists
If having a complete list of to-dos feels overwhelming, we’ve broken each action item down to help you accomplish the tasks in the amount of time you or your team has available.
Remember, this is about more than sustaining the planet.
This marketing strategy is designed to fit within your business structure to help you implement a marketing strategy that is sustainable energy-wise as well.
“The Green Marketing Academy really sets you up to implement everything that you’ve learned right away. It’s all pulled into checklists for you to actually build out your marketing strategy. You get all the knowledge ahead of time set and your foundations, and then she gives you a plan that you get to customize.”
– Beth Henkes, Owner of The Idea Hound
Go from overwhelmed and uncertain to confident and prepared
With a sustainable strategy you can act on immediately.
After completing this course, you’ll have the tools to feel more confident and prepared when it comes to measuring and sharing your impact by…
• Knowing exactly where you can start incorporating green marketing practices
• Having the resources you need at your fingertips to reduce overwhelm and uncertainties about green marketing
• Incorporating green marketing strategies at little to no cost to your business (in most cases, saving money!)
• Using our ready-made templates to be able to plan and implement your strategies and action plans with ease
The Green Marketing Academy would be a great fit for you if:
• You don’t want to sign up for another course that you’ll buy and never actually implement and you’re eager to be a part of an ongoing community and receive long-term support
• You want to feel more confident and empowered, not burnt out and overwhelmed when it comes to building your marketing plan and strategy or managing a team to help you execute
• You have a keen interest in learning about more ways to help save our planet, whether you’re at the beginning or well on your on your sustainable marketing journey
• Marketing your own business often feels stressful or it makes you feel icky about selling
• You want to feel more confident and empowered, not burnt out and overwhelmed when it comes to building your marketing plan and strategy or managing a team to help you execute
• You have a keen interest in learning about more ways to help save our planet, whether you’re at the beginning or well on your on your sustainable marketing journey
• Marketing your own business often feels stressful or it makes you feel icky about selling
Enrollment includes access to 20+ workshops from our network of experts:
Ashlee Sang Consulting
The Ins and Outs of Writing An Impactful About Page
Rebekah Mays, One Generation
SEO That Matters: How Purpose-Driven Brands Can Win in 2023
Veronique Porter, Ampersand Workspace
Finding Sustainability through Intersectionality
Nicole McNiven, Terra Digital Agency
Goodbye Burnout. Hello Flow.
You’ll have ongoing access to all material and all future workshops (you paid for it, after all!)
Here are the answers to some other questions you may have:
You’ll have indefinite access to all course material and recordings, even as new material is added and updates are made.
Our live guest speaker workshops typically take place on Thursdays between 8AM – 9AM PT / 11-12PM ET / 4PM-5PM GMT
Each workshop is recorded and available for replay within the Green Marketing Academy Portal and is available for all students.
The Green Marketing Academy is for anyone who is involved or has a role in marketing a product or service to make a living — and wants to do it in a way that is sustainable to themselves, others, and the environment.
Past students include but are not limited to: Marketing directors, managers and strategists, copywriters, graphic and web designers, virtual assistants, event planners, social media strategists, consultants, university and college students and those that work in the non-profit sector.
We also offer corporate training and education for larger teams (find out more about that here.)
Great question! While most marketing courses focus on marketing trends and strategies solely designed to make a profit…
…We focus on foundational marketing practices designed to increase profit without sacrificing ethics and sustainability.
Our students learn how to market without manipulation, create a brand strategy that promotes commitment to people and the planet, and conserve resources even if you’re a company that needs to keep using paper to survive.
We also offer more live elements and personalized attention than other courses on similar topics and at the fraction of the price of what other programs and courses cost for working 1:1 with students.
Of course! While we do talk about ways to reuse materials and reduce waste in marketing, this course goes beyond that.
From social media management to digital advertising, we’ll do a deep dive into all channels of marketing utilized by both product and service-based businesses in a wide range of industries.
Our goal is that you develop a sustainable marketing strategy that feels and is in alignment with your business’s purpose.
We have a 3-day refund window for this course, as we want each student to have a chance to join the community and get a sense of all that’s inside. If for some reason, you’re finding that it isn’t a fit for you, you can reach out to us at info@thegreenmarketingacademy.com, and we will issue you a refund within the 3-day period.
Absolutely. Please reach out to us at info@thegreenmarketingacademy.com with any questions and we’ll get back to you within 2 business days.
