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An 8-week certification program designed to help you build and implement your sustainable marketing action plan

Imagine having a comprehensive marketing strategy that makes an impact and drives profit

80% of people under 30 say that transparency into sustainability initiatives is a purchasing driver—but less than half of businesses feel that their sustainability initiatives are marketed in an effective way*

*Source: Globe Scan, 2021

You’re in good company.

The internet might tell you that “sustainability” is still a differentiator on it’s own.

But guess what? As it turns out, that’s not so much the case anymore.

Or, that you have to know everything about sustainability, or else you’re not really sustainable. You’re just greenwashing.

But the truth is:
If you’re reading this right now, you’re doing more than just talking.

You’re taking the initiative to do better and communicate the true impact that your business wants to make.

And we’re here to help you take that one step further.

a green business owner selling their goods with a simple payment processor
Sustainability isn't cheap. But by not focusing on it, it will cost your business more in the long run.

The world will tell you that you have to have 10 different certifications or a 50-page ESP report before you can claim that you are. That every aspect of your business needs to be sustainable for you to be a sustainable business.

What they won’t tell you is that sometimes the things we think are keeping us from being sustainable, are the very things that allow us to become more sustainable in other areas.

Because here’s the thing:

No business, or individual for that matter, suddenly becomes sustainable overnight. It happens piece by piece. 

But you aren’t helping sustainability at all by continuing to wing it until someone calls you out or until you feel completely knowledgeable about laying out a plan forward.


A supportive learning format that leverages the time, energy that you and your team has…to make the biggest impact possible

“Within three months after completing The Green Marketing Academy, I’ve nearly achieved all of the goals I set out after getting the help and guidance that I needed to set my goals and develop a strategy that was easy to implement.”

-Emma, Owner of The Eco Collab


The Green Marketing Academy logo in white
a preview of the green marketing academy course and training
Sustainable marketing education for professionals, marketing teams, and business owners looking to grow a profitable and ethically-focused business.
“The Green Marketing Academy is designed to inspire and encourage your business or team when it comes to all of the little changes we can make that will amount to a large impact. I loved how accessible it was and how many topics were covered. It opened up so many conversations and allowed my role as a marketer to be even more impactful for others.

I 100% attribute my confidence in the course, connections made and knowledge to the fact that I landed my biggest, most aligned client yet!”

-Nicole McNiven, Owner of Terra Digital Agency
the green marketing academy founder and ceo michelle miller

Michelle Miller, Founder of The Green Marketing Academy and Sustainable Branding & Web Designer

Successful marketing isn’t measured by the number of people who see your emails, ads, or videos. It’s measured by the impact that it has with your audience.

As a marketer for over 10 years, I’ve seen this first hand. Back in 2013, I managed a $250,000 marketing budget, most of which was spent on wasteful mailers and catalogs with pushy words that went straight into landfills.

What we found when we shifted away from some of these strategies was that we made a greater impact on our customers while saving a good portion of our budget in the process.

So I dug deeper. I discovered that the impact your marketing has with your audience has more to do with how you show up for them than the amount of money you spent bombarding them.

Leading to strategies like greenwashing, ableist messaging, pushy sales tactics, and overworking the people they put in charge of these endeavors until they up and quit because they can’t take it anymore.

I was one of those who quit. I was burnt out of a culture that really didn’t care about me or the planet. And it showed. So, I built The Green Marketing Academy – the program that promotes marketing sustainably and ethically from the inside, out.

The Green Marketing Academy is trusted by:

seattle university logo
impact driven logo
the university of british columbia logo
honeybook rising tide logo

You need a sustainable strategy that works and has a positive impact on the planet.

You’re in the right place. We'll show you how.
Instead of…
• Piecemealing what you know about marketing with what you *think* are sustainable practices (but definitely don’t want to be quoted on that)
• Feeling overwhelmed at the thought of implementing sustainability into your marketing plan…adding even more to your already full plate.
• Just using the same old marketing strategies that you know work but feel “off” or aren’t working any more.

Why not create a marketing strategy that…

• Continues to help you attract the right clients or customers for years to come
• Has quick, actionable steps you or your team can implement immediately
• Gives you better ways to reach your ideal audience
• Is tailored toward your own capacity and aligned with your goals
• Gives you a deeper understanding of how your business can make more sustainable and ethical marketing decisions
• Doesn’t require you to dish out loads of money for ads

a team of highly qualified business individuals brainstorming their business plan
a group of hardworking business leaders talking about green marketing initiatives for their business
That’s what you’ll create in The Green Marketing Academy.

In short, here’s what you’re getting:

Live lessons and workshops to help you implement these steps on a weekly basis, all of which are also recorded and broken down into smaller videos if you can’t join us live every single week.

It goes beyond the do-at-your-own pace online course — complete with personalized support, checklists, templates, and engaged community and guest speakers — here to save you from your marketing overwhelm and eco-guilt, and guide you through building a sustainable marketing plan from foundational learning, to core values, to that longed-for culmination of “we did it!”…

To “we’re making a difference while making money and saying your team or CEO…THIS WORKS!”

The Green Marketing Academy guides you through:

• Stepping more confidently into your role as a sustainable marketer or business owner

• Shifting to a more circular and sustainable model of marketing, as opposed to a quick investment and waste of time

• Protecting your energy and capacity—both as a marketing professional and your life that matters more outside of work

• The ability to measure your impact and hold yourself / your team accountable for taking action

• Overcoming the overwhelm and stress of not knowing where to begin, to feeling at home with a group of like-minded marketers

• Implementing lasting, sustainable change
“This program allowed me to put together a sustainable marketing plan and strategy for our marketing team in a matter of weeks rather than the years it would have taken me to collect the data to present to our CEO. It was the best investment in myself and helped us take focused action as a company.”

-Magdalena Jama, Previous Marketing Director at Virtuoso


Marketing is only helpful if it helps your profit grow.

Because profit in the right hands benefits the people and the planet.

Throughout this program, you’ll learn how to implement the strategies and ideas that will help you align with your business or organization’s financial goals.

You’ll get clear actionable steps to implement within your own business, your marketing team, or present to your leadership team.

Even if you were disciplined enough to slog through all of the misinformation online to locate and verify sustainable marketing practices, you won’t have these proven techniques specifically designed to fit your needs.

Here’s more on what’s inside:

a preview of what's included in the green marketing academy course

The Green Marketing Foundational Education

Each weekly lesson is taught live and includes actionable takeaways or exercise to help you work through building a sustainable marketing strategy unique to your business values and goals. 

Plus, you’ll have ongoing access to all video recordings to reference as new content is added or if you ever need a refresh.
Here’s what we’ll cover during our 8 weeks together:

(click the + for the full breakdown)

Understand how to target your message and become an advocate to get more people to buy green, conserve energy, and save the planet. 

Here’s how we’ll do it:

  • – Dive into a brief history of green marketing and its role within a circular economy
  • – Get the trick you need to avoid unintentionally greenwashing and purpose-washing
  • – The best practices for sourcing your facts to share with the world (and how you can fact-check others, too!)
  • – Uncover the myths about green marketing consumers that you still believe

Think your online business is sustainable simply because you don’t print materials? Think again. 

Whether you’re an e-commerce brand, an online service-based business or a marketing professional, we’ll highlight the different areas of opportunity that are applicable to your business or role.

This section will help you see:

  • – Common misconceptions and assumptions most of the world makes about green marketing
  • – How your button clicks impact the environment, and what change we can all make to make a difference in our lifetime

Effectively communicating your business’s core values is crucial if you want to attract more like-minded leads for your business. Together, we will help you define and incorporate these into your marketing strategy.

Helping you…

  • – Solidify your Why so you and your team can stop doing tasks and activities that don’t align with your mission and goals
  • – Get the tips you need to establish, revisit or redefine your core values
  • – See how you can integrate more sustainable branding practices into your business

Most traditional sales and marketing tactics aren’t always fair or inclusive to those that may need it the most. We’ll examine:

  • – Marketing tactics you’ll want to avoid
  • – How to integrate inclusivity into your marketing strategy
  • – Ways to audit your marketing and improve your accessibility

All types of businesses and people have a level of responsibility here. 

(Yes. Even you, service-based or online business owners.)

See how you can sustain the planet and the communities in which we all live and:

  • – Discover the best eco-friendly paper stocks, inks, and printers for you
  • – Understand the life of design and marketing materials
  • – Get the Guidelines for Green Graphic Design
  • – See the recommendations for office supplies and electronics that are built to last
  • – Reveal creative ways to repurpose what you already have to stretch it further
  • – Access the quick tips you can implement immediately to see an impact in a shared business space

Attracting the right customers or clients means using the right tone and messaging. You’ll see how you can increase conversions by:

  • – Attracting aligned leads and inquiries from your website and social media
  • – Stopping the spam game with email marketing
  • – 14 blogging tips that will allow you to generate better leads and SEO

While shifting our marketing practices to lessen the impact on our planet is of course a main focus of this program, the other priority is to make sure that we keep our own energy sustainable, whether you own or run a business or are part of a marketing team.

Uncover methods to protect your energy to prevent you from overcommitting to your green marketing strategy by…

  • – Learning the right boundaries for you and your role or business
  • – Creating a routine that aligns with your energy levels
  • – Navigate overwhelm easily before it gets out of hand

A key element to maintain your commitment to sustainability is being able to measure and share your impact with your target audience.

You’ll see:

  • – How to create and publish your impact reports and practices
  • – Which third-party certifications are the best fit for you and will add credibility to your brand
  • – How to identify and select like-minded organizations with whom to collaborate and network

Learn how AI tools can be helpful and efficient in your execution and which marketing activities are still best managed and directed from the (real) human heart.

Wasteful marketing practices have the greatest effect on our most vulnerable communities.

We’ll touch on:

  • -Learning how you can use your voice to advocate for environmental justice
  • -Ways to prevent your marketing materials from contributing to the already overflowing landfills and pollution 

Applying the knowledge and tools that you’ve collected from the course of this program, we’ll work together to craft your action plan into small, digestible steps or prepare it to be reviewed by your leadership team.


Ongoing Access + Community Support

You’ll have access to an engaged community of 350+ members comprised of green marketers, business owners and other impact-driven businesses. Plus, we have a dedicated support space for our students to come back to for advice, any time.

Get Focused Help Where You Need It

As part of your enrollment, we are now offering the option for you to choose any of the add-ons below to help you focus on key areas or get help implementing your action plan, with:

•Access to our Impact Report Templates + future live workshops ($350 USD value)

• Website copy audit (£‎280 value)

• Virtual Assistant support ($300 USD value)

Access to LIVE and Recorded Expert Guest Masterclasses

In addition to the core topics covered in the course lessons, get access to our favorite industry experts and go even deeper into specific topics surrounding sustainability: Past workshops include: • Inclusive + Anti-Racist Marketing Practices

• Taking the Pledge for Ethical Marketing

• Automating your Email Marketing with H.E.A.R.T

• Green Packaging Design 101

• Partnership Networking and Collaboration

• Sustainably Streamlining Your Processes

Looking for customized group training for your entire marketing team? Click here to learn more.​

Pricing and Breakdown

Enrollment Closes Monday, April 24th - Live Cohort Begins Week of May 1st
$ 1,200 USD or 2 Payments of $600 USD
  • 8 Weekly Live Calls to cover a focused topic and provide time for implementation with 1:1 support and Q&A 
  • Ongoing access to all recorded material
  • A 1:1 onboarding call to set the intentions and establish your goals for the duration of the program
  • A 1-hour personalized Strategy & Action Plan Review session to ensure alignment with your goals
  • Access to a supportive and engaged community of over 350+ impact-driven businesses
  • Monthly networking events to meet, collaborate and connect with other students and alumni within our community
  • Option to obtain your Green Marketing Certification* to help build credibility and show your commitment to implementing sustainable marketing practices
  • PLUS
  • 4 Live Guest Expert Workshops designed to deepen your knowledge in different areas of green marketing and sustainability
  • Ongoing access to 300+ tools and resources that will help you track and measure your strategy and impact
  • NEW! Go deeper in specific topics of green marketing by choosing from one of the following:
  • • Access to our Impact Report Templates + future live workshops ($350 value)
  • • Website copy audit for up to 3 pages (£‎280 value)
  • • Virtual Assistant support for implementing your green practices ($300 value)

If you are a student or unemployed and would like more information on other more accessible ways to learn about sustainable marketing, please get in touch with us.

More Kind Words from Past Students:
the owner of Golden Branch Digital
“Other group programs I’ve been in didn’t feel as energizing and transformative as this one because the topics discussed were very surface level, and we didn’t get to truly get to know each other as a group or ourselves on a deeper level. The GMA was instrumental in helping me be more confident about engaging with my clients and truly believe in what I have to offer to them.”

-Iulia, Owner of Golden Branch Digital
a marketing strategist named rebecca

“Before The Green Marketing Academy, I was trying to rebuild my brand by myself and felt like maybe it was too much for me. After taking the course, I was able to do a refresh of my website. It really helped me set myself up and figure out how to build my brand.”

-Rebecca, Marketing Strategist

Access to Our Impact Hub
a green marketing strategy and plan

Green Marketing Strategy + Action Plan Templates

Get every piece of learning from the course in a succinct outline that allows you to review what you’ve learned and see everything you can implement from the program in one spot.

It takes the legwork and guesswork out of everything you’ve learned in the course and puts it all in a list of things that you can do over time to implement and achieve a sustainable marketing strategy.

There are also evaluation tools inside that help you organize your priorities based on your values and the time and energy you have available.

a preview of business tools and vendors that green marketing academy training students receive

Business and Resource Directory

While we all want to put our money where it’ll make the biggest impact, it takes hours of research to discover sustainable businesses and products to invest in.  

So, we’ve done the work for you.

The Business and Resource Directory is a list of 200+ business tools and vendors that have already been vetted to ensure that they are in fact a sustainable business (and greenwash-free).

From printers to use, to certifications and different service providers — it’s all in there. 

the green marketing academy certification badge

Green Marketing Certification

Earn your Green Marketing Certification to show your commitment to implementing green marketing practices on your website, LinkedIn, etc. and build credibility with your audience.

*Completion of graded knowledge checks and action plan submission and review required to earn your certification materials

a notion dashboard with templates and checklists for the green marketing academy's training

Daily, Weekly, and Monthly Impact Checklists

If having a complete list of to-dos feels overwhelming, we’ve broken each action item down to help you accomplish the tasks in the amount of time you or your team has available. 

Remember, this is about more than sustaining the planet. 
This marketing strategy is designed to fit within your business structure to help you implement a marketing strategy that is sustainable energy-wise as well. 

“The Green Marketing Academy really sets you up to implement everything that you’ve learned right away. It’s all pulled into checklists for you to actually build out your marketing strategy. You get all the knowledge ahead of time set and your foundations, and then she gives you a plan that you get to customize.”

– Beth Henkes, Owner of The Idea Hound

Go from overwhelmed and uncertain to confident and prepared
With a sustainable strategy you can act on immediately.

After completing this course, you’ll have the tools to feel more confident and prepared when it comes to measuring and sharing your impact by…

• Knowing exactly where you can start incorporating green marketing practices

• Having the resources you need at your fingertips to reduce overwhelm and uncertainties about green marketing

• Incorporating green marketing strategies at little to no cost to your business (in most cases, saving money!)

• Using our ready-made templates to be able to plan and implement your strategies and action plans with ease

two sustainable business women working together

The Green Marketing Academy would be a great fit for you if:

• You don’t want to sign up for another course that you’ll buy and never actually implement and you’re eager to be a part of an ongoing community and receive long-term support

• You want to feel more confident and empowered, not burnt out and overwhelmed when it comes to building your marketing plan and strategy or managing a team to help you execute

• You have a keen interest in learning about more ways to help save our planet, whether you’re at the beginning or well on your on your sustainable marketing journey

• Marketing your own business often feels stressful or it makes you feel icky about selling

Enroll and you’ll also get access to our upcoming live workshops:
ashlee from ashlee sang consulting

Ashlee Sang Consulting
The Ins and Outs of Writing An Impactful About Page

May 11th 8-9AM PT / 11-12PM ET / 4-5PM GMT

rebekah mays owner of one generation

Rebekah Mays, One Generation
SEO That Matters: How Purpose-Driven Brands Can Win in 2023

May 25th 8-9AM PT / 11-12PM ET / 4-5PM GMT

veronique porter owner of ampersand workspace

Veronique Porter, Ampersand Workspace
Finding Sustainability through Intersectionality

June 1st 8-9AM PT / 11-12PM ET / 4-5PM GMT

nicole the owner of Terra Digital

Nicole McNiven, Terra Digital Agency
Goodbye Burnout. Hello Flow.

June 15th 8-9AM PT / 11-12PM ET / 4-5PM GMT

You’ll have ongoing access to all material and all future workshops (you paid for it, after all!)

Here are the answers to some other questions you may have:

Our first live call is Wednesday, May 4th from 8AM-9:30AM PT. All students will also be asked to schedule a 30-minute onboarding call upon enrolling to determine goals and get a walkthrough of the program content as well. These onboarding calls will take place the first and second week of May.

Our final live call will be Wednesday, June 14th and during this time, we’ll also be scheduling one-hour Zoom personalized reviews of your strategies and action plans.

Our weekly live lessons + workshops are hosted on Wednesdays from 8AM-9:30AM Pacific Time. If you can’t make it live or live in a time zone that is not accommodated, all lessons are recorded in shorter format videos for you to complete on your own time.

Rest assured, we will also work with you to schedule your onboarding meeting and marketing plan review at a time that is suitable for your time zone.

Our live guest speaker workshops typically take place on Thursdays between 8AM – 9AM PT / 11-12PM ET / 4PM-5PM GMT

Each workshop is recorded and available for replay within the Green Marketing Academy Portal and is available for all students.

The Green Marketing Academy is for anyone who is involved or has a role in marketing a product or service to make a living — and wants to do it in a way that is sustainable to themselves, others, and the environment. 

Past students include but are not limited to: Marketing directors, managers and strategists, copywriters, graphic and web designers, virtual assistants, event planners, social media strategists, consultants, university and college students and those that work in the non-profit sector.

We also offer corporate training and education for larger teams (.)

Great question! While most marketing courses focus on marketing trends and strategies solely designed to make a profit…

…We focus on foundational marketing practices designed to increase profit without sacrificing ethics and sustainability. 

Our students learn how to market without manipulation, create a brand strategy that promotes commitment to people and the planet, and conserve resources even if you’re a company that needs to keep using paper to survive. 

We also offer more live elements and personalized attention than other courses on similar topics and at the fraction of the price of what other programs and courses cost for working 1:1 with students.

Of course! While we do talk about ways to reuse materials and reduce waste in marketing, this course goes beyond that. 

From social media management to digital advertising, we’ll do a deep dive into all channels of marketing utilized by both product and service-based businesses in a wide range of industries. 

Our goal is that you develop a sustainable marketing strategy that feels and is in alignment with your business’s purpose.

We have a no-questions-asked 14-day refund window, as we want each student to have a chance to join the community and be a part of the first few lessons. If for some reason, you’re finding that it isn’t a fit for you, you can reach out to us at  , and we will issue you a refund within the 14-day period.

Absolutely. Please reach out to us at with any questions and we’ll get back to you within 2 business days.