In a world of sustainability no-nos, the concept of greenwashing has been known for years. But where does greenhushing fit in – as greenwashing’s younger cousin or a reaction to the increasing legal address of green claims? Let’s discuss both of these terms and how to evade them.

Since 40% of plastic use is attributed to packaging, today we’re highlighting 5 plastic-free alternatives that we recommend for e-commerce brands of all sizes. We say it often: the only way to move away from a world that is reliant on plastic is to phase it out altogether.

AI can be incorporated as a fundamental component of a sustainable marketing strategy, enabling marketing professionals and businesses to drive positive change while enhancing their brand reputation and profitability.

As a small business ourselves, we know that we can influence positive change, but at times it is difficult to know where to start. First, we must understand our footprint so that we can prioritize our actions.

This blog will touch upon some of the different laws for various countries and will give you some foundational knowledge about green claims so that you can begin to recognise them and analyse them for legitimacy. Both within your business and when you’re about to buy a product that seems ‘eco-friendly.’

This article was inspired by a recent event that I attended, The Northwest Event Show. A friend of mine works for the company that hosts… Read More »5 Ways to Incorporate Sustainability into Your Event