About Us
We are here to make waves in the green marketing movement
Our Mission
We’re here to inform business owners, teams and marketing professionals on how to adopt green marketing practices by providing education, actionable steps and a way to measure your impact in order to grow your business in an ethical, sustainable way.
Our Vision
The Green Marketing Academy is determined to change the way that businesses market themselves through their sustainability efforts, focusing on manageable, actionable steps that are implemented in a way that supports their growth and influences other businesses to do the same.
Our Values
This visual diagram represents our core values + four pillars of learning: People, Planet, Balance and at the intersection of all three: Growth.
Marketing sustainably means prioritizing accessibility for those receiving it and using ethical practices to get your message across.
Many of the marketing materials that get put out into the world cater to a specific demographic. Skipping over the people of different gender identities, races, and abilities.
Tailoring your marketing materials to resonate more inclusively and ethically not only allows your marketing to reach a wider audience. It is more sustainable for the planet as many of these changes often result in a smaller carbon footprint.
It puts people first and trusts that profit will follow.
Sustainable marketing education allows individuals and businesses to be more aware of ways that they can lessen their physical and digital carbon footprint on our planet.
Marketing needs to be sustainable for the people managing it, as well as the people working in the business.
Everyone is at different levels in their business, and you need to be able to get practices that show your impact to your customers and clients without it feeling overwhelming.
Each practice is tailored to the time and energy levels you have, and can be done at your pace.
At the intersection of People, Planet and Balance is growth.
OUR TEAM
Anuja Sawant (she/her)
Project Coordinator
Davey + Daphnah, The Eco Helper (they/them)
Admin and Operations Assistants
Gift Homsaen (she/her)
Green Website Developer
Michelle Mayther (she/her)
Founder, Speaker + Educator
I’m a sustainable branding strategist, web designer + green marketing educator.
Prior to running my branding and web design studio, Minty Made, I spent over a decade in corporate marketing and sales. During this time, I saw how much waste was produced and how many unnecessary dollars were spent on ineffective marketing methods that also had a detrimental effect on the planet. Not to mention, the constant burnout that came along with this working environment.
When I started my business, I integrated my core values and sustainability practices into to my marketing strategy and in doing so, I was able to attract more like-minded clients that wanted to work with us, all without any of the salesy messaging or bait and switch marketing tactics. I’m here to share my knowledge and experience on what we can do differently to grow a profitable business, lessen our impact and keep our own energy sustainable as professionals, marketing teams and business owners.
Michelle Mayther (she/her)
Founder and CEO
I’m a sustainable branding strategist, web designer + green marketing educator.
Prior to running my branding and web design studio, Minty Made, I spent over a decade in corporate marketing and sales. During this time, I saw how much waste was produced and how many unnecessary dollars were spent on ineffective marketing methods that also had a detrimental effect on the planet. Not to mention, the constant burnout that came along with this working environment.
When I started my business, I integrated my core values and sustainability practices into to my marketing strategy and in doing so, I was able to attract more like-minded clients that wanted to work with us, all without any of the salesy messaging or bait and switch marketing tactics. I’m here to share my knowledge and experience on what we can do differently to grow a profitable business, lessen our impact and keep our own energy sustainable as professionals, marketing teams and business owners.
Purpose-Driven Careers
We’re looking to growing our team of people who are passionate about marketing that benefits people and the planet, to lead us forward.
Openings for our role will be posted here. You can also join our community to connect with other like-minded businesses who are currently hiring.
Press, Speaking and Media
Looking for your next keynote speaker, podcast guest or panel moderator? We love any excuse to share our knowledge about sustainable marketing with new audiences and communities. Download our Speaker Sheet here or get in touch with us.
Recent Interviews and Spotlights
A Collection of Our Past Audiences
Get in Touch with Us
If you’re looking for more information on our courses, visit our Courses Page.
If you’re looking for more information on booking a training, visit our Training Page.
Looking for something else? We’d love to hear from you! Please fill out the form below and we will reply to you within 3 business days.
