

3 Steps for SMEs to Better Understand and Act on their Sustainability Goals
As a small business ourselves, we know that we can influence positive change, but at times it is difficult to know where to start. First, we must understand our footprint
for marketing professionals and teams on the route to making a big impact with a small footprint
Sustainability is rated as an important purchase criterion for more than 60% of consumers in today’s global market*
*Source: Statista, 2021
The question is…how is your business or organization infusing sustainable practices and messaging into marketing strategy to match this growing demand?
You and your team may have tried your best to figure out where to start, but you’re overwhelmed with the conflicting information, resources and recommendations out there. It can take hours to research and fact-check the content surrounding sustainability that we are consuming from media on a daily basis.
The Green Marketing Academy is determined to change the way that businesses market themselves through their sustainability efforts, focusing on manageable, actionable steps that are implemented in a way that supports their growth and influences other businesses to do the same.
We offer a variety of learning formats from live group cohorts to online courses that allow you to learn about sustainable marketing at your own pace
Personalized training in a variety of formats, customized for your marketing team or small business to help you implement a strategy and action plan that works for you
Join us at an upcoming event to meet, network and collaborate with other like-minded businesses or attend a future workshop.
We offer partnership opportunities for businesses and organizations that are aligned with our mission in the form of:
-Annual Sponsorship
-Monthly Workshop Sponsors
-Student Scholarships
3 Steps for SMEs to Better Understand and Act on their Sustainability Goals
As a small business ourselves, we know that we can influence positive change, but at times it is difficult to know where to start. First, we must understand our footprint
A short guide to green claims in marketing and advertising
This blog will touch upon some of the different laws for various countries and will give you some foundational knowledge about green claims so that you can begin to recognise
5 Ways to Incorporate Sustainability into Your Event
This article was inspired by a recent event that I attended, The Northwest Event Show. A friend of mine works for the company that hosts the event and I was
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