Sustainable marketing education and training

for marketing professionals and teams on the route to making a big impact with a small footprint

Sustainability is rated as an important purchase criterion for more than 60% of consumers in today’s global market*

*Source: Statista, 2021

The question is…how is your business or organization infusing sustainable practices and messaging into marketing strategy to match this growing demand?

You and your team may have tried your best to figure out where to start, but you’re overwhelmed with the conflicting information, resources and recommendations out there. It can take hours to research and fact-check the content surrounding sustainability that we are consuming from media on a daily basis.

OUR VISION

The Green Marketing Academy is determined to change the way that businesses market themselves through their sustainability efforts, focusing on manageable, actionable steps that are implemented in a way that supports their growth and influences other businesses to do the same.

WHAT WE OFFER

Online + In-Person Education

We offer a variety of learning formats from live group cohorts to online courses that allow you to learn about sustainable marketing at your own pace

Training + Certification

Personalized training in a variety of formats, customized for your marketing team or small business to help you implement a strategy and action plan that works for you

Community + Events

Join us at an upcoming event to meet, network and collaborate with other like-minded businesses or attend a future workshop.

HOW WE’VE HELPED OTHER BUSINESSES

the owner of Terra Digital — “The Green Marketing Academy is designed to inspire and encourage your business or team when it comes to all of the little changes we can make that will amount to a large impact. I loved how accessible it was and how many topics were covered. It opened up so many conversations and allowed my role as a marketer to be even more impactful for others. I 100% attribute my confidence in the course, connections made and knowledge to the fact that I landed my biggest, most aligned client yet!”

-Nicole, Owner of Terra Digital

estelle hakner a copywriter for sustainable and eco friendly brands — "I just wanted to say a heartfelt thank you for this course, Michelle. I appreciate your encouragement/guidance to dig deep and do the foundational work – it’s not only given me clarity, it’s relit a fire in my belly. After allowing the lessons to sink in, I have now been able to connect the dots for my own business. It’s truly a great thing you’ve created here."

- Estelle, Copywriter

a marketing strategist named rebecca — “Before The Green Marketing Academy, I was trying to rebuild my brand by myself and felt like maybe it was too much for me. After taking the course, I was able to do a refresh of my website. It really helped me set myself up and figure out how to build my brand.”

-Rebecca, Marketing Strategist

the owner of Golden Branch Digital — “This course gave me a voice for the things that matter. It equipped me with lots of technical knowledge which is giving me increased confidence in sharing my expertise with clients and bring about meaningful change in their business. It’s also strengthened my boundaries in a positive way. It brought me closer to my values and revealed my big WHY which has been lying dormant as untapped potential to create a better future for many of the change-making women I admire.”

-Iulia, Owner of Golden Branch Digital

the eco helper founders and owners davey and daphnah — “We’re using the strategies we learned inside The Green Marketing Academy to help advise our clients. They’re getting great feedback on their content from their audience when we help them implement these sustainable practices.”

-The Eco Helper

“The Green Marketing Academy is designed to inspire and encourage your business or team when it comes to all of the little changes we can make that will amount to a large impact. I loved how accessible it was and how many topics were covered. It opened up so many conversations and allowed my role as a marketer to be even more impactful for others. I 100% attribute my confidence in the course, connections made and knowledge to the fact that I landed my biggest, most aligned client yet!”

-Nicole, Owner of Terra Digital

"I just wanted to say a heartfelt thank you for this course, Michelle. I appreciate your encouragement/guidance to dig deep and do the foundational work – it’s not only given me clarity, it’s relit a fire in my belly. After allowing the lessons to sink in, I have now been able to connect the dots for my own business. It’s truly a great thing you’ve created here."

- Estelle, Copywriter

“I feel empowered by what I have learned and really love that there is a community of like-minded business owners who are genuinely interested in the success of one another.”

-Nadia, Green Designer

“Before The Green Marketing Academy, I was trying to rebuild my brand by myself and felt like maybe it was too much for me. After taking the course, I was able to do a refresh of my website. It really helped me set myself up and figure out how to build my brand.”

-Rebecca, Marketing Strategist

“This course gave me a voice for the things that matter. It equipped me with lots of technical knowledge which is giving me increased confidence in sharing my expertise with clients and bring about meaningful change in their business. It’s also strengthened my boundaries in a positive way. It brought me closer to my values and revealed my big WHY which has been lying dormant as untapped potential to create a better future for many of the change-making women I admire.”

-Iulia, Owner of Golden Branch Digital

“We’re using the strategies we learned inside The Green Marketing Academy to help advise our clients. They’re getting great feedback on their content from their audience when we help them implement these sustainable practices.”

-The Eco Helper

“Before I joined the The Green Marketing Academy, I wondered if the course would be beneficial for me given that I studied and work in marketing. I’m happy to say that it’s been so valuable. It makes me think of different ways of doing things and has given me plenty of ideas of things to update or clarify in my own business.”

-Claire, Owner of The Social Palm

"I've been working in or adjacent to marketing for 20 years and as an environmentally conscious person, I thought I had a pretty good handle on sustainable marketing. There was so much more to learn from this course and I've been able to make some amazing connections at the same time."

-Beth, Owner of The Idea Hound

The Green Marketing Academy is trusted by:

PARTNERSHIP OPPORTUNITIES

We offer partnership opportunities for businesses and organizations that are aligned with our mission in the form of:

-Community Sponsorships
-Workshop Sponsors
-Student Scholarships

ON THE BLOG

12 Best Practices for Transparent and Effective ESG Reporting

In this blog, we’ll explore the best practices for transparent and effective ESG reporting that are shaping how companies demonstrate their commitment to sustainability and responsible business.

A man, in a casual outfit, looking at a phone in his hand.

Balancing Positive Impact with High Return on Ad Spend

Max from Snowball Creations shares the secret formula to making paid ads work for your eco-friendly, sustainable, or positive impact business.

Varities of sustainable packaging: glass containers, cardboard boxes, glass bottles, etc.

The Top Five Sustainable Packaging Innovations Shaping the Industry in 2024

The packaging industry is constantly evolving, and as we move towards a more sustainable future, new innovations are emerging to address the environmental impact of traditional packaging materials. Delve into

Our Purpose

The Green Marketing Academy provides education, training and certification to individuals, marketing professionals and teams worldwide.

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LAND ACKNOWLEDGEMENT

We acknowledge and pay respects to the land belonging to the Coast Salish. Stillaguamish, Duwamish, Suquamish people of the Pacific Northwest and all their descendants both past and present.

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