Sustainable marketing education and training

for marketing professionals and teams on the route to making a big impact with a small footprint

Sustainability is rated as an important purchase criterion for more than 60% of consumers in today’s global market*

*Source: Statista, 2021

The question is…how is your business or organization infusing sustainable practices and messaging into marketing strategy to match this growing demand?

You and your team may have tried your best to figure out where to start, but you’re overwhelmed with the conflicting information, resources and recommendations out there. It can take hours to research and fact-check the content surrounding sustainability that we are consuming from media on a daily basis.

OUR VISION

The Green Marketing Academy is determined to change the way that businesses market themselves through their sustainability efforts, focusing on manageable, actionable steps that are implemented in a way that supports their growth and influences other businesses to do the same.

WHAT WE OFFER

Online + In-Person Education

We offer a variety of learning formats from live group cohorts to online courses that allow you to learn about sustainable marketing at your own pace

Training + Certification

Personalized training in a variety of formats, customized for your marketing team or small business to help you implement a strategy and action plan that works for you

Community + Events

Join us at an upcoming event to meet, network and collaborate with other like-minded businesses or attend a future workshop.

HOW WE’VE HELPED OTHER BUSINESSES

the owner of Terra Digital — “The Green Marketing Academy is designed to inspire and encourage your business or team when it comes to all of the little changes we can make that will amount to a large impact. I loved how accessible it was and how many topics were covered. It opened up so many conversations and allowed my role as a marketer to be even more impactful for others. I 100% attribute my confidence in the course, connections made and knowledge to the fact that I landed my biggest, most aligned client yet!”

-Nicole, Owner of Terra Digital

estelle hakner a copywriter for sustainable and eco friendly brands — "I just wanted to say a heartfelt thank you for this course, Michelle. I appreciate your encouragement/guidance to dig deep and do the foundational work – it’s not only given me clarity, it’s relit a fire in my belly. After allowing the lessons to sink in, I have now been able to connect the dots for my own business. It’s truly a great thing you’ve created here."

- Estelle, Copywriter

a marketing strategist named rebecca — “Before The Green Marketing Academy, I was trying to rebuild my brand by myself and felt like maybe it was too much for me. After taking the course, I was able to do a refresh of my website. It really helped me set myself up and figure out how to build my brand.”

-Rebecca, Marketing Strategist

the owner of Golden Branch Digital — “This course gave me a voice for the things that matter. It equipped me with lots of technical knowledge which is giving me increased confidence in sharing my expertise with clients and bring about meaningful change in their business. It’s also strengthened my boundaries in a positive way. It brought me closer to my values and revealed my big WHY which has been lying dormant as untapped potential to create a better future for many of the change-making women I admire.”

-Iulia, Owner of Golden Branch Digital

the eco helper founders and owners davey and daphnah — “We’re using the strategies we learned inside The Green Marketing Academy to help advise our clients. They’re getting great feedback on their content from their audience when we help them implement these sustainable practices.”

-The Eco Helper

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The Green Marketing Academy is trusted by:

PARTNERSHIP OPPORTUNITIES

We offer partnership opportunities for businesses and organizations that are aligned with our mission in the form of:

-Annual Sponsorship
-Monthly Workshop Sponsors
-Student Scholarships

ON THE BLOG

a young person reaching into a tree's leaves on a sunny day

3 Steps for SMEs to Better Understand and Act on their Sustainability Goals

As a small business ourselves, we know that we can influence positive change, but at times it is difficult to know where to start. First, we must understand our footprint

A short guide to green claims in marketing and advertising

This blog will touch upon some of the different laws for various countries and will give you some foundational knowledge about green claims so that you can begin to recognise

a large gathering of business people at an indoor event

5 Ways to Incorporate Sustainability into Your Event

This article was inspired by a recent event that I attended, The Northwest Event Show. A friend of mine works for the company that hosts the event and I was

Our Purpose

The Green Marketing Academy provides education and training to help businesses shift their marketing practices to be more sustainable, accessible and inclusive.

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LAND ACKNOWLEDGEMENT

We acknowledge and pay respects to the land belonging to the Coast Salish. Stillaguamish, Duwamish, Suquamish people of the Pacific Northwest and all their descendants both past and present.

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